List of Real estate/realty website basic features in 2022 for a better home buyer's experience.

Whether you are developing a website for your real estate business on your own or outsourcing it to an agency to develop it for you, consider including the following key features in the website for better serving the home buyer's & seller's needs. Be aware that an elegant site generates quality leads & saves your time answering repeated queries.

1. Home page

This is ideally the first page of your website, which generally includes

• A search button, where users could search for the properties by typing in the area name or locality.
• A list of featured properties (maximum of 06) of the realtor, which are hot in the market or which houses you want to give more exposure to, with an option to view the complete list of properties. If aredealing with both sales & rentals, then make the list of both available.
• List of advantages & merits of choosing your company to buy & sell houses preferably simple one liners.
• Quick Contact information like mobile number / WhatsApp / email of Office manager.

2. Property Listings

This is the important page of the website, where all the properties available for rent, sale, lease are displayed. It will be the most visited page of the site. It includes

• A search function with the option to filter the house/lots based on user-provided information like whether the buyer is looking for sale or rent, locality, maximum & minimum price along with the number of bedrooms, bathrooms.
• Property listing may be presented in Grid view, Map View, or combination view. In Grid view listing is presented with a home image along with price, description, etc. on individual card elements. In Map View, a map with individual pins is shown on every listed building location, when a user clicks on the pin respective details are opened. In combination view, map & home details with images & description are displayed sides by side. It is recommended to use Map view & Combination view when you have more than 100 listings to show.

3. Property Details Page

This page will show all the details about the property. It could have a minimum of these records to display.

• Images - At least 10 indoor & building images of the home along with a few neighborhood images. If it's an acreage/ranch a bird's-eye view is the best.
• Basic Details - This includes selling price, No. of Bedrooms, No. of full & half bathrooms, Built-up area, or lot size details.
• Description or Overview - Write a small nice story about the residence including a few facts about construction, neighborhood, etc.
• Further Details - This provides details about Zoning details, interiors, year Built, Flooring, Cooling & Heating, Appliances, parking information, Construction type, community amenities, and other related details, about the real estate which makes sense.
• Nearby Locations - Details of schools, parks, and other public amenities around the listed house.
• Location Map - Include mapping of the location of the property.
• Contact details - Preferably mobile number & email id of the listing agent to schedule a visit or to clarify any customer queries. Here you could also include Owner/Realtor/office manager contact info.

4. Open Houses

This page will provide details about the properties which are ready to visit without any appointments on given date & time.

5. Sold Properties

To show the list of real estates sold by your business along with details. From the seller's point of view, it demonstrates that you are the right company to list their property & will also be helpful to buyers to compare the cost of previous transactions.

6. Team

Details about Brokers, team members along with their work experience, interests, etc. to show the human side of the business.

7. Resources

This is to show events related to your business, various forms & statutory notices, a few helpful guides, contact information for jobs, media inquiries, etc., which doesn't fit in other sections.

Along with the above, try to include the following aspects to better serve the clients.

• a mortgage calculator to show monthly payments & insurance details.
• Virtual tour of the property - a better quality video will be good.
• Option to add the specific house/plot to favorites with social or email login.
• Option to book tour to visit the property by verifying mobile number on the date & time of customer and agent convenience.
• A simple form to collect the property information from interested sellers, who wish to list with you.

The odds of converting web visitors to home buyers will increase if the site looks & works well on all of the devices customers use (so responsive design is a must) along with fast loading time and user-friendly & graceful design.

It's quite a list of things to consider before developing a realty website and if it makes your head spin, don't worry much & hand over your website design, development, hosting, maintenance to us, so you could get more time to work on your core business.

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